William Hill Canada Sportsbook Review 2024

William Hill is a respected veteran leader and globally recognized bookmaker, with decades of experience running brick-and-mortar betting shops in the UK. As of today, William Hill has built one of the largest bookmaker brands and online sportsbooks in the world, far surpassing the expectations of their humble beginnings in 1934.

Today, they offer a large variety of sports leagues and betting markets to choose from, and a mobile app that enhances the mobile betting experience. Now operational in Europe, South America, Canada, and countless other countries, the brand that William Hill has built up over the years stands up to its reputation for excellence. Keep reading our William Hill sportsbook review to find out if this book is the right fit for you.

This Month At William Hill: With two major tournaments underway, the EURO 2024 and the Copa America, soccer fans have plenty to bet on. Fans can also check out odds on the CFL, Wimbledon, or 2024 Paris Olympics!

  • Easy Access To The Sign-Up Bonus
  • Great Choice Of Sports Wagering Options
  • User-Friendly Mobile Betting Platform
William Hill

William Hill Bonus

CLAIM YOUR BONUS – William Hill Welcome Offer –Insure your bet up to $500! Remember to use the Promo code ”CAN500″.

Claim A $500 Sign Up Reward

William Hill Sportsbook Overview

Founded in the United Kingdom by its namesake, William Hill, it has evolved from taking bets on greyhound racing and European football into a powerhouse online betting site. It’s now owned by 888 Holdings, a publicly traded company on the London Stock Exchange that owns other betting sites such as 888sport, Mr. Green, and SI Sportsbook.

William Hill still has a retail presence in the UK, operating around 1,350 physical betting shops, and has offices everywhere from the UK, US, Malta, Gibraltar, to Poland. It advertises that it has over 11,000 employees in over 100 countries, while counting 5 million players in its stable. While it doesn’t have the best betting odds compared to other sportsbooks, William Hill is a fine secondary sportsbook for those looking for another out for whatever sports they’re interested in betting on. Those more interested in online casino games should probably look elsewhere.

Fantastic sports betting action is the main mantra at William Hill but they do offer a variety of player rewards.


Insure your bet up to $500. Promo code ”CAN500”

Right now there’s a new offer of up to $500 available to new customers. All you have to do is simply open an account using the promo code CAN500.

Terms and conditions apply.


Appearing clunky at first glance, once players have surfed around the various platforms, sleek and simplistic describes the William Hill website. Assisted by a one-wallet banking system, bettors can place a wager Sportsbook, then head to the Racebook for LIVE horse wagering action, prior to enjoying a little après sports betting excitement in the Casino. Clearly, labelled Title Bars connect players to action from over 25 different sports, a slick LIVE wagering platform, plus Poker and Virtual betting apps, with just a few quick clicks.


Delivered on its own dedicated and intuitive platform, William Hill LIVE betting action is offered around the clock. Covering just about any sport imaginable, the bookmakers at this UK legend have a keen focus on the North American “Big Four” plus MLS and US College matchups. Of course, being as they are based in England, they also offer a load of in-game European football. LIVE wagering is an excellent way to hedge existing wagers or set up a guaranteed cashout on a parlay ticket that already has legs posted in the win column.


A positive trend, across the sports betting industry, William Hill is another bookmaker that offers excellent customer service. Long-term bettors, at this Canadian-friendly sportsbook, needing the help of any kind has been a very rare occurrence for us. While that is a tribute to this well-oiled betting machine, the few times we have needed them, we have always received prompt and professional service. Whether through secure 24/7 LIVE Chat or via email, our questions have never gone unanswered by the client care team at William Hill.


While quality sportsbooks have many key components, betting odds are the engines that elevate bookmakers to “go-to” status. Line shifts are normally subtle but finding the best prices is part of a savvy and successful handicapping strategy. Week 3 of the 2017 NFL season was a good example of the value of odds shopping as several teams had better lines at William Hill Canada compared to Canada-based Sports Interaction. Although not carved in stone, favourites are often posted with additional money line value at the books located across the pond.


Globally respected, and with business roots that are almost 100 years long, William Hill has been handling its clients’ dough for decades. This publicly-traded company, as illustrated at the top of this page, has ties to some of the most recognized payment providers on the planet. That said, bettors should always understand the rules of banking – which vary from book to book. Prior to making a deposit or requesting a cashout, it is a perfect opportunity to take advantage of the top-notch LIVE Chat to access the William Hill banking section.


Wagering on the fly is simple with the William Hill Mobile betting platform. Accessible from a variety of devices, including tablets, iOS and Android smartphones, most Canadians can get their game on from just about anywhere in the Great White North. We say “most” and “just about” because Canucks in British Columbia and Manitoba are excluded due to the fact that they have quasi online gambling via the PlayNow government-controlled sports lottery system. For everyone else – when you are on the go – William Hill goes with you.


  • Soccer
  • Basketball
  • Tennis
  • Football
  • Hockey
  • Horse Racing
  • eSports
  • boxing
  • GAA Football
  • Handball
  • Politics
  • Snooker
  • Baseball
  • Cricket
  • GAA Hurling
  • Lacrosse
  • Pool
  • TV/Specials
  • Australian Rules
  • Cycling
  • Golf
  • Motor Racing
  • Rugby
  • Table Tennis
  • Beach Volleyball
  • Darts
  • Greyhounds
  • Netball


William Hill offers live streaming for all logged-in users. It is included in your sports account balance. The options include soccer, tennis, greyhounds, and more. William Hill goes above and beyond when it comes to live streaming options.


Yes, it is legal to place wagers at William Hill Sportsbook. It is licensed by the UK Gambling Commission and Gibraltar Gambling Commission and holds a license with the Malta Gaming Authority. As long as you are of legal age where you live, you are able to place bets at William Hill. Bettors can be assured that William Hill is a reputable sportsbook, one that will treat their personal information, data, and money with the care and respect it deserves.

William Hill Canada Promos & Bonuses

William Hill offers just one new player bonus but has a number of ongoing promotions and bet boosts once you take the plunge and visit William Hill. Given some of the other welcome bonuses available to players currently, William Hill will likely have to step its game up here to compete with other operators, given the strings attached to its welcome bonus. Here are the important terms and conditions you need to know before signing up with William Hill.

William Hill Welcome Bonus – Claim $500

New players that create a William Hill account are eligible for a welcome bonus up to $500. To claim it, register for an account, make a deposit, and place a bet of -125 (1.80) or longer. Once that bet settles, the initial stake of your first bet will be matched in free bets. For example, a $200 first bet will net the bettor $200 in free bets to use.

There are a number of important terms and conditions bettors should know before accepting the free bets offer at William Hill. The minimum first bet must be at least $20, and the funds won after the first bet cannot be withdrawn as cash from William Hill. The free bets also expire after 30 days if you don’t use them. Perhaps most importantly, the free bet has to be redeemed all at once — meaning, the hypothetical $200 free bet from above must be used for an additional $200 bet. You also can’t use it in pieces; another serious string attached.

It’s frankly a highly restrictive welcome bonus compared to other sportsbooks and something that William Hill will likely have to improve as it pales to other bonuses available to Canadians. Still, $500 is nothing to sneeze at.

Daily Bet Boosts

One of the big selling points of William Hill compared to other online sportsbooks is the ongoing bet boosts and enhanced odds offered to existing customers. They offer boosts on a bet builder bettors create on the NFL, NBA, and European soccer, plus have enhanced odds featured prominently on the William Hill front page and each individual sports league page. For example, an NBA game could have an “Each Team Over 115 points” bet boosted from +600 to +700.

However, William Hill seems to boost bets that are already longshots, unlike bet365, where its Super Boosts are usually boosted on -110 wagers or shorter. If you’re someone who likes to take a flyer on a bigger plus-money bet at an online sportsbook, these daily bet boosts at William Hill could be a good fit for you.

Payment Methods At William Hill Sportsbook

The ability to easily make a deposit and get a withdrawal after a big win can often make or break one’s experience at an online sportsbook. Slow deposit times might turn off a bettor from using them after their initial deposit — slow withdrawal times help build resentment and distrust amongst winning bettors. Below are the banking methods we found available to Canadians while researching for our William Hill review.

Deposit Methods at William Hill

Making a deposit at William Hill is fairly straightforward. Once you can verify your identification, you have a few options to choose from. Canadian sports bettors will likely want to stick with depositing via your Debit or Credit card, as it provides the quickest, fastest, and most accessible way to deposit funds. Other options take longer or are not available to Canadians wishing to start sports betting.

Here are the deposit methods available to Canadians at William Hill:

  • Debit Card (Visa or MasterCard). Minimum deposit: $5. Maximum deposit: $99,000
  • Credit Card (Visa or MasterCard). Minimum: $5. Maximum: $99,000.
  • Skrill. Minimum: $10. Maximum: $80,000.
  • Neteller. Minimum: $10. Maximum: $25,000.

The deposit limits are a fairly standard amount, and the range offered should mean William Hill is suitable for casual and hardcore sports bettors alike.

Withdrawal Methods at William Hill

The goal of anyone participating in online betting at the end of the day is to be able to make a withdrawal, and depending on which option you choose, it’s a relatively straightforward process. Much like the deposit methods, bettors on William Hill will likely want to go with the debit and credit card methods offered, as they offer the quickest payouts. Visa cardholders for their debit/credit cards are eligible to use Visa Direct, which can cash out in as little as 30 minutes from William Hill.

  • Debit Card. Minimum withdrawal: $5. Maximum: $33,000.
  • Credit Card. Minimum: $5. Maximum: $33,000.
  • Skrill: Minimum: $5. Maximum: $25,000. Time: same day.
  • Neteller: Minimum: $5. Maximum: $25,000. Time: same day.
  • Bank Transfer: Minimum: $5. Maximum: $100,000. Time: 3-5 working days.

William Hill Sports Betting Experience

Sports betting on the William Hill website is easy to navigate, although the color scheme makes it look a bit outdated compared to other betting sites. Writing this William Hill review, we also found it very hard to find more obscure leagues in sports like soccer — it took us a while to figure out that you need to scroll down to the bottom of the page to access more games than just the big ones in the Premier League and La Liga. That could be trouble for more serious bettors, but those who are more casually interested or just getting started won’t find this an issue.

However, if you know exactly what you’re looking for, the William Hill homepage is fairly straightforward. Available sports betting options are on the left-hand side, while live sporting events are featured at the center of the screen in case you want to place a live wager. Simply pick a sport you want to bet on, select a game, and add a selection to your bet slip, whether that’s the moneyline, total, or spread. Click into the game, and you can drill deeper into period/quarter props, player props, and much more. You have the option of selecting either decimal, fractional, or American odds as your default odds format, and available language options are English, German, Japanese, and Russian.

Available Sports Leagues

As an international brand, it’s no surprise that William Hill offers a multitude of sports options and betting markets for its customers. Everything from the NHL, college football, baseball, tennis, and the UFC is betting options here, plus sports such as rugby, lacrosse, netball, golf, and even virtual sports. Tentpole events are well covered as well, as William Hill offers plenty of options for the Super Bowl, Grand National, NBA, Stanley Cup Finals, and international soccer such as the World Cup and Euros. In fact, soccer is where William Hill really shines — it features some of the best odds for international soccer, so bettors may want to consider signing up before the start of the European Championships in June.

It’s an impressive list of available sports leagues for William Hill and dwarfs some of its competitors like BetMGM — you won’t be able to bet on hurling or greyhounds there, and even the William Hill offerings for a sport like water polo blows away the competition.

Below is a full list of sports available we found writing this William Hill review:

  • Australian rules football
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • eSports
  • Football
  • Futsal
  • GAA Football
  • GAA Hurling
  • Golf
  • Greyhounds
  • Handball
  • Hockey
  • Horse Racing
  • Lacrosse
  • Lotteries
  • Motor Racing
  • Motorbikes
  • Netball
  • Politics
  • Rugby League
  • Rugby Union
  • Snooker
  • Soccer
  • Squash
  • Table Tennis
  • Tennis
  • TV/Specials
  • UFC
  • Virtual World
  • Volleyball
  • Water Polo

William Hill features the standard big betting markets such as moneyline, spread, and totals but also goes out of its way to feature markets that can appeal to everyone. For example, a standard NBA game at William Hill can offer over 280 markets to choose from, including spreads for individual quarters and halves, how many points, assists, rebounds, and 3-pointers each player will record, plus first-basket props. NHL games will feature goal-scoring options such as anytime, first, and last goal scorers, race to two and three goals, 1st period moneyline, and total betting, plus so much more. Betting markets for NFL games feature just the same — if not more — available bets, making it an intriguing option for football bets in the fall. It rivals the likes of its competitors, such as FanDuel, who have official partnerships with some of these leagues.

William Hill also offers the ever-popular same-game parlays, although William Hill calls them “Build Your Odds”. Simply select your outcomes in the bet builder, and William Hill will calculate the odds for your parlay. However, they’re limited in what sports they’re available for — they didn’t have any bet builders for NHL playoff games, an important sport for Canadian sports bettors.

William Hill Canada Key Features

William Hill is a major player in the online gambling space, so it should be no surprise that it puts effort into making it a one-stop shop for your iGaming needs. From casino games, live streaming, mobile betting options, and poker, William Hill offers much more than standard sports betting. If you’re into horse racing, William Hill offers a “best odds guaranteed” promotion that ensures users will get paid out at the best odds regardless of when they placed their initial bet.

Here are some of the ways William Hill separates itself in terms of its online betting experience.

William Hill Casino

William Hill does offer an online casino, but unfortunately, this is where it lags behind compared to other operators doing our research for this William Hill review. Many times, clicking through its various online casino games, we got a “Unfortunately, there are currently no games available” message.

It just has one option for roulette and blackjack in its live dealer games section and has just 27 different online slots — which may seem like a lot, but compared to William Hill’s competitors, it’s not. It does have a number of online poker games to choose from, which saves them. In all, the William Hill casino leaves a lot to be desired.

Live Streaming

William Hill offers live streaming to its customers. All you have to do is have an active balance, and you can watch all the action of your favourite sport, subject to broadcaster territory restrictions. Live streaming allows you to do in-play betting with greater confidence, as you can see what exactly is going on in the game you want to place a wager on.

It’s a great feature for a betting platform to have and one that William Hill Canada excels at. For those who want to be on the go and still place some action while you do so, live streaming is a great option to have while mobile betting.

Live Betting

Live betting on William Hill is straightforward. Simply find the event you want to wager on, add your selection or (selections) to your betting slip, and place your wager. It’s seamless and intuitive and is something that the William Hill sportsbook does well. Speed and ease of access are paramount when live betting, so having a mobile app that achieves those things is impressive.

Poker App

William Hill does offer poker as a part of its online casino package and has five games to choose from — Caribbean Stud, Bet on Poker, Video Poker, Texas Hold’Em, and Heads Up Hold’Em. You will have to download a separate software package to play, but it also offers ways for customers to play casually or try to seriously build their bankroll. It’s a nice feature for William Hill to have, as at most sportsbooks poker is treated as very much a side option.

William Hill Mobile App

The William Hill app is available to both iOS and Android users. It currently holds a 4.2-star rating from 334 reviews on the Apple App Store and 4.4 on Google Play from over 2,000 reviews. All the leagues and sports that are on the website are also available as betting options on the William Hill mobile app. It does a good job of mimicking the experience on the desktop website, as it has a similar layout and colour scheme. Selecting bets and putting them in your sports betting slip is easy, and live betting on the mobile app is comparable to the experience on other apps.

Mobile Betting App Pros

  • Payouts are relatively quick
  • Easy to navigate
  • Large amount of live betting odds

Mobile Betting App Cons

  • Early cash out on bets are sometimes slow
  • Will limit players on a winning streak

How To Register At William Hill Canada

Signing up for William Hill is a fairly straightforward process and is similar to other online gambling sites in terms of the information and documentation needed to fully verify your account. If you’ve signed up for other sportsbooks before, you’ll be familiar with the process and steps required. If you haven’t, however, our William Hill sportsbook review will take you through each step necessary to start placing bets and finally join William Hill.

Sign Up

First, hit “Join” on the William Hill website or “Join Now” on the William Hill mobile app. You’ll be asked to provide some personal information such as your legal name, date of birth, email, address, and phone number. Make sure to also create a unique and strong password to avoid anyone accessing your account without your knowledge.


Afterward, you’ll have to validate your identity before you’re allowed to place any bets. William Hill will ask for a piece of government ID — a driver’s license should be more than enough — and a proof of address (a credit card statement or electric bill will work). It could take up to two business days for your identity to be fully verified at William Hill.


Finally, deposit funds into your William Hill account. You’ll also have to verify your deposit method as well, but once that’s completed, deposits are seamless and quick. Once the funds are in your account you’re free to start sports betting at William Hill.

William Hill Canada Customer Support

The customer service at William Hill is lacking, and is one area that is brought up quite frequently in reviews for the William Hill mobile betting app. The website only advertises a digital automated assistant to answer any questions you may have — no email or phone number is provided.

If you do get a hold of a customer service representative, their UK location means they’re operating on GMT+1 time, meaning bettors in British Columbia could be dealing with an eight-hour time difference. Considering the size and scope of a company like William Hill, you’d hope that more resources would be provided for customer service in the future for those who reside outside of the UK.

Responsible Gambling At William Hill

William Hill takes the safety and well-being of its players seriously and offers numerous resources to those who may need them. It allows bettors to set deposit limits, set short time outs and self-exclusion periods, plus the ability to block certain products on the site, such as bingo. It also partners with GambleAware, Gamblers Anonymous, Gambling Therapy, GamCare, and GAMSTOP — although some are only available to those living in the UK.

William Hill shows some serious commitment to responsible gambling, which is refreshing to see from such a big, global sportsbook.

William Hill Bottom Line Recommendation

Here at Canada Sports Betting, our primary goal is to help ensure that Canuck handicappers are playing with the best of the best. As one of the top bookmakers in the world, William Hill is very deserving of their placement in our Top Five linemakers list. With a vast array of global sporting events that include a respectful focus on the CFL, exciting horse racing action, plus casino, financial, bingo and poker betting, there are lots to like at this legendary UK-based gambling site.

WilliamHill Sportsbook Bottom Line Recommendation

Being able to fund their account and play in a secure environment, within a system that is backed up by LIVE 24/7 customer care, are key assets that every player should look for. Slick LIVE betting options are added bonuses that help move William Hill to the top of the online betting mountain. Throughout our William Hill review, we’ve analyzed all the key components of the sportsbook, as well as the William Hill casino, and found it to be one of the very best options to Canadian players.

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William Hill Sportsbook FAQ

How to cash out at William Hill Sport?

Next to your account balance will be a “MY ACCOUNT” tab. Click on the “MY ACCOUNT” link, and a screen with payment options will appear. Click on “WITHDRAW” and choose your preferred withdrawal method.

Why can’t I deposit?

This could be for one of several reasons.

The account you are choosing to make a deposit from may not have the appropriate funds to make said deposit.

Additionally, if you are attempting to make a deposit via credit card, the credit card itself may not have granted permission to make deposits to gaming sites.
Please check the allowances on the card in question.

Why can’t I withdraw?

The most common reason is that your William Hill account isn’t set up properly.

Why is my William Hill Sport bonus not working?

Read the terms and conditions to make sure you followed all the steps correctly.
For example, the $100 new customer bonus applies to making a $100 wager with a line of particular odds.

Make sure to be aware of the conditions pertaining to the bonus in question. You can also use the live chat feature to speak with an agent live to troubleshoot your issues.

For more details, visit our William Hill bonus page.

Why can’t I log in to my account?

Either you have entered your “username” or “password” incorrectly. Please make sure to write it down some where safe and remember any uppercase/lowercase letters if you have included both.

If you have forgotten your username and password, you can reset them by clicking on the ‘Lost Login Details’ link on mobile and desktop and following the instructions.

How to start playing?

Click here to Register as a new customer. This step should only take a couple of minutes.

Next verify your account. This step may take slightly longer as they may need you to send them a photo of your identification, and then approve.

Verification over the live chat feature is the fastest way to get verified. Verification through email can take up to 24 hours.

Once verified, make your initial deposit via one of the allowed methods and you can begin.

Is it legal to play at William Hill Sport in Canada?

Provided that you are of legal age in the province/ territory in which you reside, yes, it is legal to play on William Hill in Canada.

Can I play with Bitcoin?

No. William Hill does not accept Bitcoin as a payment/ deposit method.

Read here about all the sportsbooks which accept Bitcoin.

Can I deposit with Paypal?

Yes, you can deposit to William Hill using PayPal.

Can I get bonuses in Canada?

Yes. As a new customer in Canada, William Hill offers a new customer bonus up to $500. Terms and conditions apply.

Furthermore, existing customers can take advantage of various “Buy-in” promotions at various times throughout the calendar year.

Click here for more information on William Hill bonuses.

Who can play at William Hill Sport?

Anyone of legal age who can verify themselves with a piece of identification (a passport, for example) and a permitted deposit method (credit or instadebit, for example) can play at William Hill.

What can I bet on?

William Hill sports betting allows you to wager on a wide range of sporting events, from hockey to handball and everything in between.

Additionally there are several entertainment and political props that are available to bet.

Why can’t I make bets?

You may not have the appropriate funds in your account to make such wagers.
Or the event you may wish to wager on may have already started and is no longer on the board.

If the event is in the future a line may not yet have been generated for you to wager on.

If you are a Canadian, registered with a William Hill account, and are traveling within the United States, you may not be allowed to access the platform from the United States due to gaming restrictions.

Have I self excluded myself?

William Hill offers ways to set controls/ limits on your account and even the ability to self-exclude.

Other than that you may also set up controls, limits and exclusions through your deposit account that doesn’t allow you to make to deposits to William Hill or any other online sportsbooks.

If you have not taken any of these courses of action, then you have not self-excluded. You may also set up controls, limits, and exclusions through your deposit account that prevent you from making deposits to William Hill or any other online sportsbooks.

Who owns William Hill Sport?

Since 2002, William Hill has been a publically traded company on the London Stock Exchange.

They are based in London, England and employ 16,000 people.

In existence since 1934, prior to going public in 2002, William Hill switched hands several times from Sears Holding in 1971, to Grand Metropolitan in 1988, to Brent Walker in 1989.

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William Hill


Name William Hill
Minimum Wager $5
Minimum Deposit 10
Minimum Payout $10


Livechat 24 hours a day, 7 days a week
Email [email protected]
Tel. 1-800-3551-3551
Reg. Page Click here


Website http://casino.williamhill.com/
Deposit Methods
Odds Provider William Hill
Game Types Sportsbook, Poker, Casino
Withdrawal Methods
Betting Functions Live betting, live streaming, cash out, bet builder
Casino Providers Playtech
Founded Year 1934